Surf Sponsorship in the Time of Covid – or – What Have You Done For Me Lately?

All you need to know as a sponsored surfer is this: you’re not special. Even special isn’t special anymore, the fact is that no matter how well you surf... See More

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Surf Sponsorship in the Time of Covid – or – What Have You Done For Me Lately? Surf Sponsorship in the Time of Covid – or – What Have You Done For Me Lately?

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All you need to know as a sponsored surfer is this: you’re not special. Even special isn’t special anymore, the fact is that no matter how well you surf or how many heats you win, your pretty face and skill in the line-up isn’t enough anymore, its not even close to enough. How have you helped your sponsor sell more product, grow their audience or deliver dollars back to the brand?

All you need to know as a sponsored surfer is this: you’re not special. Even special isn’t special anymore, the fact is that no matter how well you surf or how many heats you win, your pretty face and skill in the line-up isn’t enough anymore, its not even close to enough. How have you helped your sponsor sell more product, grow their audience or deliver dollars back to the brand?

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Damien Fahrenfort & Chad White