Twelve years ago the notion of replicating a radio-like interview was something aspirational to me. The idea that I could interview someone and have people listen in and ask questions radio-style seemed very cool. Not knowing what the hell I was doing, with literally no interview experience at all, I was fortunate enough to land Mattew Sekeres as a subject, and he agreed to be guest number one. At the time Sekeres was a sports reporter for the Globe and Mail out in Vancouver. Fast forward 12 years and he is now embarking on a massively important and foundational new career, launching a live streaming radio program sans radio, as for me, well I am in Seattle still learning how to interview people.
Sekeres has the unique distinction of being part of a radio station that was actually winning the local battle against the competition only to have the mothership pull the plug. TSN Radio Vancouver was beating the completion when Bell decided to change the format, giving up on sports talk in Vancouver, ceding the market to Rogers. Sekeres and his partner Price were the drive home show hosts and they are now moving into the digital era.
In this episode, Matt talks about getting the boot while winning, what the landscape may mean in a digital era when people return to work and how live content is still critical in this day and age. Jonah and Matt then discuss the changes that are coming in the rating world; what it means for advertisers when they have real, timely data to sell, and how listener engagement, specifically women will benefit.
Finally, the CFL is currently in a quiet period as their fans await what a partnership with the XFL will look like. Sekeres is a HUGE supporter of the league and he is having to consider the possibility that 3 down football could be dead in order for the league to survive in Canada.