Toronto Sports Media Radio Ratings 101

An in-depth look at the history of radio ratings in Toronto with a specific focus on sports radio today, who are the radio ratings winners, what marketers look for and where the audience is going to be in the future.

Where to Listen

Adam Seaborn joins Jonah Sigel for part two of the focus on ratings this time on radio ratings specifically. The rating world was evolving pre-Covid and the decrease of audience due to audience behavior, i.e. staying at home vs. commuting has accelerated that change. What that means for ratings and ad sales is critically important to the industry.

Who are the winners, and losers and where is this all headed?  Tune in to learn more.