Matthew Campelli is the Founder of the Sustainability Report, the essential source of intelligence and insight for sports professionals committed to enhancing the environmental, social, and economic sustainability of their organizations.
Matthew has thought extensively about the relationship between sport, society, and our environment. I’ve learned so much from Matthew’s articles and podcasts over the years and thoroughly enjoyed our conversation.
We go deep on:
- What is the value of sport to our society and environment?
- The opportunity pro sport has to compete on impact by incorporating purpose into the core of pro teams and leagues
- The role athletes can play advocating for the causes they care about
- Shifting fan behavior through game day experience and gamification
- The importance of storytelling and narrative
- And making the business case for sustainability in sports sponsorship