This week on Superlative our host Ariel Adams is joined by Manuel Emch, Owner of Lebuero, brought to you by aBlogtoWatch.

Where to Listen

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Manuel Each, a major consultant in the industry whose career spans from positions like CEO and Owner to being the Creative Lead for multiple brands. To start the show they talk a bit about Manuels’ career and some of the positions that he has held in the industry, if he is excited about where the watch industry is currently, and his passion for independent watch making.  Ariel asks Manuel “why is there such a drive for creative freedom in the industry today?” They talk about the term “toy”,  Ariel tries to win Manuel over on his opinion of the word, and they talk about new educational opportunities in the industry as well.  They spend some time talking about what it was like to be working with the Swatch Group, what typical investments in the watch space look like for these major brands, and what Manuel thinks of direct to consumer sales.

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