Scenario Thinking with Ursula Eysin

Today I discuss the process of scenario thinking with Ursula Eysin. Ursula is a creative strategist and has worked with many high level organizations including governments like Austrian Defense ministry and Kenyan government. Though her current focus is helping entrepreneurs, start-uppers, and ministries to turn uncertainty into a competitive advantage using the scenario thinking method and her consultancy company, Red Swam.

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“The best way to predict the future is to create it.”

Today I discuss the process of scenario thinking with Ursula Eysin. Ursula is a creative strategist and has worked with many high level organizations including governments like Austrian Defense ministry and Kenyan government. Though her current focus is helping entrepreneurs, start-uppers, and ministries to turn uncertainty into a competitive advantage using the scenario thinking method and her consultancy company, Red Swam.

Book Reference- Never Split the Difference by Chris Voss

Book Reference- See Your New Normal by Woody Wade

LinkedIn- Ursula Eysin 

Red Swan 

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Thanks for listening,

Nick Troutman