“The best way to predict the future is to create it.”
Today I discuss the process of scenario thinking with Ursula Eysin. Ursula is a creative strategist and has worked with many high level organizations including governments like Austrian Defense ministry and Kenyan government. Though her current focus is helping entrepreneurs, start-uppers, and ministries to turn uncertainty into a competitive advantage using the scenario thinking method and her consultancy company, Red Swam.
Book Reference- Never Split the Difference by Chris Voss
Book Reference- See Your New Normal by Woody Wade
LinkedIn- Ursula Eysin
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Thanks for listening,
Nick Troutman