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Bleav in Basketball Adjacent

Former Bruin hoopster and businessman Jerrold Smith talks basketball, culture, style, and all things adjacent to hoops!

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Jerrold Smith

The name Jerrold Smith may sound familiar. A former Bruin basketball player, he is also known for having one of the most unique walk-on stories in college basketball. Originally a Bruin Women’s Basketball practice scout, Jerrold showed an unmatchable work ethic that caught the eye of the Men’s team where he was eventually able to walk on in 2014. His efforts paid off in full when he was able to earn a full scholarship under then-coach Steve Alford. His perseverance on the court was only matched by his acumen for business. Now taking on the world of entertainment, formerly of CAA sports and now of Westbrook Inc. in the brand partnerships realm, Jerrold knows how to transfer the skills of basketball into the business world and beyond!